[VISION SERIES] #1. Brand Story: From AiV to AIVEX, the leadership’s big picture behind the name change 🚀
[VISION SERIES] #1. Brand Story: From AiV to AIVEX, the leadership’s big picture behind the name change 🚀
2026.06.23
- Culture
[VISION SERIES] #1. Brand Story: From AiV to AIVEX, the leadership team’s big picture hidden behind the name change 🚀
Hello!
We are the P&C Team of "AIVEX, an industrial physical AI company."
Since we published the prologue last time, so many of you have been looking forward to the next episode. (Thank you for waiting! 🙇♂️)
Today, at last, the first star to open this dazzling new chapter is AIVEX’s [VISION SERIES] #1. Brand Story.
Today’s key question is this.
"Why did the successful ‘AiV’ change its name to ‘AIVEX’?"
Think it was just a rebrand with a prettier name? Not at all! Behind it lies a massive big picture from our leadership team, along with a heart-pounding mission and vision that will shake manufacturing sites around the world. Let’s reveal the behind-the-scenes story now! 🤫
🔍 The Real Reason for the Name Change: Beyond Simple 'Inspection' to an 'Ecosystem'
If the original AiV was a leader in 'simple inspection Solutions' that used AI vision technology to catch defects, the new AIVEX carries a much bigger and bolder dream.
The 'EX' at the end stands for Extension, Excellence, and Ecosystem. We decided no longer to remain just a Software that checks product defects in one corner of the factory.
"We will become the standard for AI-powered manufacturing innovation (Industrial AI) around the world."
That is the new declaration announced by our leadership team. And with that ambition in mind, we have redefined our reason for being and the path ahead through our Mission and Vision.
🎯 Our Mission: Why We Exist
(Korean) Make the world's industries see clearly, decide intelligently, and act autonomously.
(English) Make the world's industries see clearly, decide intelligently, and act autonomously.
Until now, industrial sites have relied on people to see with their own eyes, decide based on experience, and manually operate robots. But the future AIVEX envisions is different.
Even in dark and harsh environments, AI sees more clearly than people (See clearly), decides more intelligently (Decide intelligently) based on accumulated data, and ultimately enables robots and equipment to operate safely and autonomously (Act autonomously).
That is the ultimate reason AIVEX spends every day and night researching and writing code.
💎 Our Vision: The Future We Dream Of
So how can we turn this grand mission into reality? AIVEX’s one-of-a-kind identity is captured in our vision.
(Korean) Where AI vision meets hardware and operations — AIVEX builds the sole industrial physical AI with the only end-to-end AI vision ecosystem.
(English) Where AI vision meets hardware and operations — AIVEX builds the sole industrial physical AI with the only end-to-end AI vision ecosystem.
There are many companies that do Software well. There are also many that make great hardware. But across the entire world, AIVEX is the only company that can connect the full pipeline of [AI vision ➡️ hardware (robots/equipment) ➡️ real field operations] into a single ecosystem.
We are not building AI that only runs on a monitor in a lab. We are completing Industrial Physical AI that moves massive robotic arms and transforms real, rugged manufacturing sites. At the center of what makes this innovation possible is our integrated ecosystem.
✨ Epilogue: The real innovation starts now
The transition from 'AiV' to 'AIVEX' is not simply a change of nameplate. It marks the beginning of a bold challenge to transform the paradigm of the global manufacturing industry.
The mission and vision we defined are not just polished phrases displayed on a website. Every day, AIVEX engineers and team members are proving them in the field through intense discussions and relentless efforts to reduce error by 1 ms and achieve even more perfect automation.
AIVEX’s growth story is not innovation in words, but innovation proven through real 'numbers' and the 'field'!
In the next episode, we’ll look at how steeply AIVEX is actually growing by sharing exciting metrics in [AIVEX by the Numbers]. We hope you’ll look forward to it as well! See you next time~! 👋
💡 [AIVEX is now hiring at scale!]
We’re looking for truly dedicated engineers who will help build the world’s only AI vision ecosystem together and establish the standard for industrial physical AI.
If you want to join this exciting journey, please feel free to reach out anytime!
👉 [AIVEX (아이벡스) - Careers homepage 바로가기]


